2.4 Mission and value statements are indicative of the directions to which a company is headed. What are typically included in the statements of Mission and Value of some well‐known companies in the U.S.? Please advise.

The mission and value statements include: who they are, why the company exists, whom they are serving, and how they operate to effectively carryout the mission. it should be as follows: 

• Say why the company really exists
• It should be short and sweet
• Consider long term and short term
• Test it and revise it often