ILE282: ENGINEERING MANAGEMENT (2nd Assignment) 2.3 Question Anwer

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  1. The company has always been focused on the high‐quality high‐price end of the market. Now, market intelligence indicates that some competitors are planning to enter the low‐price low‐quality end of the market. What should the company do?


The company should design and implement planning horizons as follows   :


Operational decisions

Tactical decisions

  • Do market research
  • Use competitor intelligence
  • Reduce price
  • Further reduce prices
  • Improve results
  • Interpret massive amounts of market intelligence
  • Reduce costs
  • Further reduce cost


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